Ayuda Names Daniel Fleischer as Vice-President of Business Development

Digital signage industry champion Daniel Fleischer promoted

By Andreas Soupliotis, Montreal, Canada

Oct 22, 2013

Ayuda Media Systems, the developer of the Ayuda Platform – an end-to-end software platform for OOH companies, announced today at the DPAA 2013 Summit that Daniel Fleischer has been named as Vice-President of Business Development. Daniel Fleischer originally joined Ayuda in 2011 as Director of Business Development.

“We believe in organically promoting within” said Andreas Soupliotis, President & CEO of Ayuda Media Systems. Soupliotis continued: “Dan joined Ayuda at a perfect time, as we were transitioning out of a pure R&D organization into a client-focused organization. He really helped build our client base over the past couple of years. His deep industry knowledge in digital signage has really helped us grow into the space as a leader. I’m delighted to share this promotion with the entire industry.”

Fleischer is known for his deep commitment to the industry and for championing an integrated approach to signage. Fleischer commented: “The reason I joined Ayuda about three years ago was that we have a completely different strategy than most of the other software vendors in the space. Ayuda is the only company that offers a comprehensive and integrated solution that marries the sales process of OOH with execution and finance – for both digital and traditional. And my favorite part of being with Ayuda is the culture – we are the only company that consistently innovates with new products and ideas. I love waking up in the morning and coming into the office because there’s so much exciting new stuff always going on.”

A big advocate in providing customer care and forging strategic partnerships, Fleischer is known for his passionate style and endless enthusiasm about the industry. He will play a key role in Ayuda as it continues to expand internationally into the Americas, Latin America and Asia Pacific regions. He is an industry veteran with a proven track record. Soupliotis stated: “I am 100% convinced that Dan is the right person for this job. He has forged a number of key relationships along with a long track record of superior performance. The manner in which he has conducted himself as a leader aligns perfectly with our culture at Ayuda”.


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com


Andreas Soupliotis
CEO Ayuda Media Systems
+1 (514) 845-0824 ext.100