Company publishes custom iOS app for one of the largest OOH media companies in the Americas
By Daniel Fleischer, San Diego, CA
May 9, 2015
Ayuda Media Systems (“Ayuda”), an out-of-home (OOH) ad tech company announced today at the 2015 OAAA\TAB National Convention that it has developed and published a new app to the Apple Store called the Outfront app. The app was developed for Outfront Media, one of the largest OOH media companies in the Americas, and is available today on the Apple AppStore for iPhone and iPad devices. “We worked closely with Outfront to develop this app” commented Andreas Soupliotis, CEO of Ayuda. “We wanted to develop a magical and beautiful experience that made it joyful and easy to browse all of Outfront’s robust media assets from a mobile device.”
The app will be a valuable tool for both the local market and national buyers, as the mobile nature and vast catalog of information will enable easy access to the scope of information necessary to facilitate OOH programs. The app is a mix of location mapping, transit routes, and a product sheet. Items can be saved to iBooks, sent via email, or an RFP can be submitted to Outfront via a familiar shopping cart experience. Soupliotis further commented on Ayuda’s development of the app: “The Outfront app builds upon the foundations of Ayuda’s ‘Zest’ product, which is part of the Ayuda Platform. Zest is a white-labelable product and framework that allows us to quickly build a custom iOS app for clients. Using Zest as a starting point allowed us to fast-track the development of the app, and focus on developing custom features with a custom user experience for Outfront.”
Jodi Senese, Chief Marketing Officer of Outfront Media commented: “The Outfront app enables a wide array of prospects to have easier access to the information they need to make the planning and buying process simpler. We have a very client-centric approach, and these kinds of tools help especially with technology-savvy advertisers.” Ayuda has been a long-time partner to OUTFRONT media, and has been providing services and products to the company since 2007.
ABOUT OUTFRONT MEDIA INC.
OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, is one of the largest out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. With billboard and transit properties, a prime asset focus, and a growing network of digital displays, OUTFRONT Media gives advertisers both breadth and depth of audience across key geographies, as well as engaging ways to connect with increasingly mobile consumers.
Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com.
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824