Ayuda Media Systems and YESCO Electronics have announced their intention to deliver a co-branded content management platform, providing YESCO digital billboard customers with the option to leverage Ayuda’s Splash DOOH management technology
By Joe Cotugno, Miami, FL
Apr 12, 2011
Ayuda Media Systems (“Ayuda”) and YESCO Electronics (“YESCO”) announced today at the OAAA/TAB 2011 National Convention that they intend to develop Ayuda’s Splash™ platform as a Content Management System (CMS) and digital player alternative for their electronic billboards. The partnership will afford network operators using YESCO signs access to Ayuda’s digital CMS direct from YESCO, while also providing a seamless upgrade path to Ayuda’s comprehensive Splash™ ERP suite for digital and traditional signs.
“YESCO has been providing comprehensive digital billboard services to our customers since the outdoor industry adopted digital in 2003,” said Rod Wardle, Vice President at YESCO Electronics.
“We pride ourselves in offering flexibility and solutions tailored to our customer’s needs, from design/install to leasing and content creation. Now our customers will have Ayuda’s comprehensive DOOH content management platform as yet another fantastic option available to them to manage their digital networks.” Splash™ is a comprehensive media management system for Digital OOH networks that includes asset management, day and week-part scheduling and targeting, dynamic and static loop templates, peer-to-peer content distribution, and network monitoring capabilities. Splash™ ties in seamlessly with Ayuda’s flagship BMS ERP software suite, which includes modules for sales and proposal generation, billing and invoicing, leasing, mapping, proof of performance, and financial reporting.
Andreas Soupliotis, Ayuda’s CEO, commented: “We are very excited about the opportunity to partner with YESCO and deliver an end-to-end solution for YESCO’s clients. With this strategic partnership, YESCO’s billboard operators will have the option to easily leverage Ayuda’s mature OOH ERP platform to manage the entire media planning workflow, inclusive of their digital assets.”
Jeremy Male, chairman of the Outdoor Media Centre, said: “With the bidding for outdoor advertising around the Olympics and the new outdoor audience research coming up, 2011 and 2012 are very exciting years for the outdoor industry. It is time for advertisers and agencies to reappraise the role of outdoor. This re-launch will benefit the whole industry.”
ABOUT YESCO ELECTRONICS
YESCO Electronics is the established leader in digital outdoor, with over 1,500 installations in the U.S. and Europe. YESCO Electronics’ continued dominance in power consumption, contrast ratios, comprehensive diagnostics, and in-field calibration ensure top tier display performance long-term. YESCO Electronics has been building electronic displays for over 30 years, and has been the outdoor industry’s digital leader since 2003.
ABOUT AYUDA
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com
Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200
