Ayuda Shifts Media ERP Platform To Microsoft’s Azure Cloud

Leading OOH/Digital OOH media management platform adds uncompromising agility and efficiency for clients through cloud computing; strengthens service levels and security

By Joe Cotugno, Las Vegas, NV

Feb 24, 2011

Ayuda Media Systems is giving media industry clients even more agility and efficiency to meet their shifting business demands by moving its Enterprise Resource Planning service to Microsoft’s Windows Azure cloud computing platform. Announced at this week’s Digital Signage Expo trade show in Las Vegas, the move to Azure allows Ayuda and its Out Of Home and Digital Out Of Home media clients around the globe to make on-demand changes in computer processing and data storage requirements using simple, web-based controls. “We’ve run our own cloud service up until now and it has served us well, but moving to Azure gives us an incredible amount of flexibility in how we work with our customer,” says Andreas Soupliotis, President and CEO of Ayuda. “If we have a client contact us and say, ‘We need more CPU power’, we can literally go into the Azure control console online and add more horsepower with just a couple of clicks.”

Azure gives Montreal-based Ayuda instant scalability to meet any client demands for short-term, large-volume computing or batch processing. Microsoft’s global server farm footprint also markedly strengthens Ayuda’s service level and disaster recovery position.

“Prospective customers challenge us on issues like redundancy and recovery processes, and while we’ve always had a good scheme in place, Azure makes us bulletproof,” explains Soupliotis. Ayuda has redesigned and fully tested its applications to call into and interact with the Azure platform. Digital Out Of Home media network operators can find out more about Ayuda’s cloud capabilities this week at the DSE 2011 trade show in Las Vegas, Feb. 23-24. Ayuda has an exhibit hall booth (# 1829), where it will be demonstrating its Splash™ ERP platform.

Splash™ is a comprehensive media management system for Digital OOH networks that includes asset management, granular scheduling and targeting, dynamic and static loop templates, peer-to-peer content distribution, and network monitoring. Splash™ ties in seamlessly with Ayuda’s BMS software suite, which includes modules for billing and invoicing, leasing, mapping, proof of performance, and reporting. Ayuda executives will also be available to discuss the recently announced OpenSplash™, a free, multi-platform open source media player that can be driven by any digital signage/DOOH content management and scheduling system.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda to Showcase Futuristic Pay-per-Look Concept Featuring Intel® AIM Suite Technology at DSE 2011

Ayuda Media Systems’ flagship Splash DOOH platform will showcase conceptual demo of future Pay-per-Look integration possibilities of Intel® AIM Suite technology

By Joe Cotugno, Las Vegas, NV

Feb 23, 2011

Ayuda Media Systems (“Ayuda”) announced today that it will be showcasing a concept demo with the integration of the Intel® Anonymous Impression Metrics Suite (Intel® AIM Suite) into Splash, its flagship ERP system for DOOH networks, at the DSE 2011 show in Las Vegas. Dubbed “Pay-per-Look”, the concept will allow advertisers to be billed based on how many people actually looked at their ad which can be determined by using Intel® AIM Suite technology that relies on optical sensors to detect faces that turn towards the display while completely honoring privacy.

“Technology allows us to create ever more meaningful ways to bring an advertiser’s message to the right audience,” said Andreas Soupliotis, CEO of Ayuda. “The future of ad sales might see network operators charge advertisers based on how many people actually look at an ad, as opposed to how many people are exposed to an ad, as is the case today.” Pay-per-Look is a revolutionary concept in ad-based advertising that will leverage audience tracking technology to track who has viewed the ad, and bill advertisers based on the number of “looks”. Current practice in the ad-based DOOH industry is to bill based on the number of impressions delivered. However, impression counts are typically based on audience measurement research that simply counts how many people are exposed to, or have the chance of being exposed to, an ad. The Pay-per-Look concept would take impression counts to the next level by counting people looking at an ad, as opposed to counting people passing by an ad. By combining anonymous audience detection technology with digital signage software, it becomes possible to detect exactly how many “looks” each campaign received.

The integration of this technology demonstrates much promise for both network operators and advertisers. Using the Pay-per-Look concept, network operators could have the metrics to prove the viability of their network and advertisers would benefit by only paying for people who actually view their ad. Soupliotis explains further: “This is a concept demo, much the same way car manufacturers demo concept cars at auto shows. While the Pay-per-Look concept is futuristic, it offers insight into a possible world where DOOH billing resembles the Internet’s Pay-per-Click success as proven by Google AdWords.” Ayuda, developers of Splash, an ERP system for digital signage networks that includes content management software as well as a digital player, has been developing solutions for the OOH industry for over seven years and has invoiced over a quarter of a billion dollars in OOH billing. Meanwhile, the Intel AIM Suite technology will enable any network operator to detect, analyze, and audit audience measurement data, and have a clear picture of how digital signs are influencing audience behavior.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200

Ayuda Announces OpenSplash – a free, open source digital signage player

At ISE 2011, Ayuda announces that it will donate its splash digital signage player to the industry as an open source initiative

By Joe Cotugno, Amsterdam, NL

Feb 1, 2011

Ayuda Media Systems (“Ayuda”) announced today at ISE 2011 that it will be open sourcing its Splash Digital Player. Dubbed “OpenSplash”, it is a free, multi-platform open source player that can be driven by any content management and scheduling system. “Offering a free, open source media player will enable a new wave of innovation in the signage industry” said Andreas Soupliotis, President & CEO of Ayuda.

“There are a multitude of software vendors in the space that basically all do the same thing – push content from a content management system (CMS) to a network of players. Some do it a little better than others but the differentiation of identity is just not there. If there were a standard open software player that the industry rallied behind then everyone could focus on innovating next generation signage opportunities. Each year at DSE, ISE and Screenmedia Expo you’ve got the same vendors showing marginal improvements on their software. Innovation is stagnant. OpenSplash might hopefully change that. By embracing a copyleft-oriented mindset, we expect to see exciting innovations and extensions to the player developed by an open-source community.”

Soupliotis continued by explaining some of the benefits of OpenSplash: “Larger digital networks often opt to build bespoke CMS and players. These kinds of networks could cut their development costs by extending an already-existing open source player. You don’t want to reinvent the wheel. Besides, the secret sauce for these networks lies in their complex CMS, not in the player.” He added: “Screen vendors also stand to benefit from OpenSplash. They can focus on what they know how to do best – hardware while potentially bundling a free open source player.” Soupliotis also believes that DOOH aggregators benefit from OpenSplash: “Aggregators should also like to see an open source player, as it means they would not have to perform silos of one-by-one integration efforts with each software vendor in order to fulfill campaign execution. More importantly, they will be able to deliver a single proof-of-play report to the advertiser across several networks for a single buy.”

Aside from operating as a simple SMIL-based player by consuming SMIL playlists and content, OpenSplash can also double as a more intelligent rules-based player that can manage dynamic loops and create playlists on the fly. Supporting video walls, frame synchronization across multiple players, zones, and dynamic content, it is designed to be driven by any SaaS-based CMS because the player consumes a set of standard Web services for pulling schedules and content. The source code that makes up OpenSplash is written mostly in the modern C# programming language, and is built on open and platform-invariant standards such as Mono, FFMpeg, and MPlayer. As with most signage players, it has full support for H.264 1080p video, flash, HTML5 and many other formats. It runs on Linux, Windows and Android operating systems.

OpenSplash is a project that was inspired and championed by Adrian Cotterill, Editor-in-Chief of DailyDOOH. Cotterill commented on OpenSplash: “There’s no doubt in my mind that this initiative will kick start even more innovation in our industry. Screen manufacturers will be able to build robust players that support every inch and every feature of their displays, online aggregators will be able to collect data direct from players and network management tools will be able to better collect proof of play information, to name but a few uses.” Cotterill added “This initiative will also attract new developers and even bring academia into the fold, fostering even more innovation. This is truly an exciting announcement.” OpenSplash will be made available to the general public in Q2 of 2011. Current efforts include implementing an open source community portal for support forums, shared source code control, knowledge base articles, versioning of enhancements, and code documentation.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

ABOUT DAILYDOOH

DailyDOOH is recognized as an independent, impartial, international source of information for the Digital Signage and Digital Out-of-Home industry. It focuses exclusively on consultancy, industry analysis and market research and is put together by a small team of people based in San Francisco, Montreal, New York, London, Paris, Madrid and Tokyo.

 

Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200