Streamlines Proof Of Performance Website for Easier and Quicker Access to POP
Joe Cotugno, New York, NY
Mar 31, 2009
Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the release of version 2.44 of their flagship product, BMS.net™ with a streamlined Proof Of Performance Website that affords advertisers and agencies quicker and easier access to their POP data. Based on feedback and usage analysis from some of the nation’s largest agencies, Ayuda enhanced their flagship POP Website to streamline the Proof Of Performance process.
“We reviewed thousands of user workflows by analyzing the click-through data from our POP Website,” explains Joe Cotugno, Ayuda Media Systems’ Vice-President of Client Services. “This analysis allowed us to identify the most common workflows and streamline the POP Website to ensure those workflows are available in as few clicks as possible.” By identifying the most common requests made by users of the BMS.net™ POP Website, Ayuda enhanced the website by streamlining access to the commonly requested data. Specifically, version 2.44 includes the following enhancements to the POP Website:
- Smart Search – Google-like search capabilities that allows agencies/advertisers to search by any reference number they may have on hand
- Quick POP Links – Shortcut links to quickly & easily download commonly requested data such as Completion Reports, Location Lists, and Photos
- Redesigned PDF Completion Reports – Completely redesigned Completion Reports include more information in a more condensed format to reduce overall size
- And more!
One of Ayuda’s main priorities has always been ensuring that their customers’ clients – some of the nation’s largest media agencies and advertisers – benefit from the efficiencies and synergies that Ayuda’s customers achieve by deploying BMS.net™.
“We realize that making our customers’ clients happy is our number 1 priority at Ayuda. Because when our customers’ clients are happy, then our clients are happy as well,” added Andreas Soupliotis, President & CEO of Ayuda Media Systems. By gleaning feedback from media buyers and planners from some of the largest media agencies in the country – agencies such as Kinetic and Starcom – Ayuda has made significant enhancements to the BMS.net™ POP Website, to ensure that their customers’ clients remain happy and loyal.
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200